Copy positioned the store as a fun and welcoming environment. It elevated Annie’s from just another used book retailer to a unique place to browse and enjoy books.

Exchange Words
Exchanging words at Annie’s isn’t just empty talk. It’s a great way to save on books. Just bring in your pre-read books from home. Books in excellent condition that you simply don’t want anymore. In return, we’ll give you store credit, good for any of the pre-read books in our huge selection. And since every single book is already marked 20 to 60% off the cover price, your savings can really add up. Annie’s. Word for word, it’s simply a perfect bookstore.