This ad was designed to promote a relatively minor upgrade to an existing product. To add interest and excitement, real patient data was used to highlight the device’s history of successful outcomes. Specific product features and benefits were woven into the overall message.

A New VAD with Living Proof of Its Success
 
Over 2,900 CHF patients have received a second chance at life thanks to the HeartMate Left Ventricular Assist System (LVAS). Now we’ve made this lifesaving system even better. The HeartMate XVE LVAS is designed to offer the same low 3-6% TE rate and high performance as the HeartMate you know. But now it offers more. New features include an Outflow Graft Bend Relief and Locking Screw Rings for improved system performance, and a longer, more flexible lead designed to improve patient comfort. HeartMate XVE LVAS is just one of many advanced circulatory support systems from Thoratec, a leading developer of technologies that can improve the lives of your cardiac surgery and heart failure patients.